Manchester United continue to flex financial muscle after announcing official partnership with TAG Heuer
- Manchester United have formed a global partnership with TAG Heuer
- The Premier League side now have a total of 70 commercial deals in place
- Deals are with companies around the world, across all types of business
- United have partners for food, drink, film, media and footwear companies
Manchester United have shown yet again what a desirable club they are to successful businesses after announcing their 70th commercial partnership - this time with watchmakers TAG Heuer.
When the team returns to Old Trafford for the start of their 2016-17 Premier League campaign, 'TAG Heuer' will feature on digital advertising boards at Old Trafford. Bespoke timepieces will also be displayed around the stadium, in addition to the team's dressing room.
Wayne Rooney, Marcus Rashford, Ashley Young and new signing Henrikh Mkhitaryan were present to celebrate the club's new venture during their pre-season tour of China, and looked thrilled to pose for a series of pictures in Beijing's intense heat and humidity.
Manchester United announced the partnership with TAG Heuer during the club's pre-season tour of China
Manchester United's group managing director, Richard Arnold told their official website: 'This key partnership has been struck at a very exciting moment in our history. Led by our new manager we're proud to be in China, where we enjoy vast and loyal support, preparing for an important season ahead.'
'In TAG Heuer, we have a partner that will naturally be well-equipped to support us, not least because we share so much.
Our rich history can be traced back to the same era; we've both overcome challenges and come out stronger in our quest for the highest level of performance. Our prestige is down to our unrelenting commitment to be pioneers.'
Wayne Rooney, Ashley Young, Marcus Rashford and Henrikh Mkhitaryan wear watches at the official launch
In addition to TAG Heuer, the Red Devils boast more partners than any other Premier League side including deals for nutritional supplements, ready-meals, outdoor apparel and casual footwear.
Like all clubs, they have an official kit supplier (Adidas) alongside an official feature film partner (20th Century Fox). They also have deals in place for beer (Singha), wine (Casillero del Diablo) and spirits (Aperol Spritz).
With all of these partnerships in place, Manchester United could become the first British club in history to earn more than £500million in a year.
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