Manchester United continue to flex financial muscle after announcing official partnership with TAG Heuer

  • Manchester United have formed a global partnership with TAG Heuer
  • The Premier League side now have a total of 70 commercial deals in place
  • Deals are with companies around the world, across all types of business
  • United have partners for food, drink, film, media and footwear companies

Manchester United have shown yet again what a desirable club they are to successful businesses after announcing their 70th commercial partnership - this time with watchmakers TAG Heuer.

When the team returns to Old Trafford for the start of their 2016-17 Premier League campaign, 'TAG Heuer' will feature on digital advertising boards at Old Trafford. Bespoke timepieces will also be displayed around the stadium, in addition to the team's dressing room.

Wayne Rooney, Marcus Rashford, Ashley Young and new signing Henrikh Mkhitaryan were present to celebrate the club's new venture during their pre-season tour of China, and looked thrilled to pose for a series of pictures in Beijing's intense heat and humidity.

United announced a partnership with TAG Heuer during the club's pre-season tour of China

Manchester United announced the partnership with TAG Heuer during the club's pre-season tour of China


Manchester United's group managing director, Richard Arnold told their official website: 'This key partnership has been struck at a very exciting moment in our history.  Led by our new manager we're proud to be in China, where we enjoy vast and loyal support, preparing for an important season ahead.' 

'In TAG Heuer, we have a partner that will naturally be well-equipped to support us, not least because we share so much. 

Our rich history can be traced back to the same era; we've both overcome challenges and come out stronger in our quest for the highest level of performance. Our prestige is down to our unrelenting commitment to be pioneers.'

Wayne Rooney, Ashley Young, Marcus Rashford and Henrikh Mkhitaryan wear watches at the official launch

Wayne Rooney, Ashley Young, Marcus Rashford and Henrikh Mkhitaryan wear watches at the official launch

In addition to TAG Heuer, the Red Devils boast more partners than any other Premier League side including deals for nutritional supplements, ready-meals, outdoor apparel and casual footwear.

Like all clubs, they have an official kit supplier (Adidas) alongside an official feature film partner (20th Century Fox). They also have deals in place for beer (Singha), wine (Casillero del Diablo) and spirits (Aperol Spritz). 

With all of these partnerships in place, Manchester United could become the first British club in history to earn more than £500million in a year.

MANCHESTER UNITED: LIST OF COMMERCIAL PARTNERSHIPS

Global partners

Adidas, official kit supplier

Aon, Principal Partner

Chevrolet, Principal Partner

20th Century Fox, official Manchester United feature film partner

Abengoa, official sustainable technology partner

Aeroflot, official carrier

Aperol Spritz, official global spirits partner

Apollo Tyres, official tyre partner

Casillero del Diablo, official wine partner

Columbia, official outdoor apparel partner

DHL, official logistics partner

Epson, official office equipment partner

Gulf Oil International, official global lubricant oil and fuel retail partner

HCL, official digital transformation partner

HEROES, official formal footwear partner

Kansai Paint, official paint partner

Marathon Bet, official global betting partner

New Era, official leisure headwear partner

Nissin Foods Group, official global partner

Swissquote, official forex and online financial trading partner

Toshiba Medical Systems, official medical systems partner

Yanmar, official global partner 

Regional partners

A.P. Honda, official motorcycle partner for Thailand

Achilles Radial, official tyre partner for Indonesia

CHI, official soft drinks partner for Nigeria

Cho-A Pharm Co Ltd., official pharmaceutical partner for Korea and Vietnam

Donaco, official casino resort partner for Thailand, Cambodia, Vietnam, Laos, Myanmar and South Korea

Eurofood, official confectionary partner for Cambodia, Laos, Myanmar, Thailand and Vietnam

Federal, official tyre partner for Taiwan and China

Gloops, official social gaming partner for Japan

The Hong Kong Jockey Club, official partner

IVC, official wellness partner for China

Manda, official nutritional supplements partner for Japan

Nexon, official social football gaming partner in South Korea

Ottogi, official ready meal partner for Korea

Sbenu, official casual footwear partner in South Korea

Unilever, official male shampoo partner in Indonesia, Singapore and Vietnam

Media Partners

Bakcell, official integrated telecommunications partner for Azerbaijan

Belgacom TV (11+), official MUTV broadcast partner for Belgium

Cable and Wireless, official Quad-Play partner for the Carribbean

DirectTV PanAmericana, official MUTV broadcast partner

Eclat Media Group, official MUTV broadcast partner for South Korea

Emtel, official triple play and MUTV broadcast partner for Mauritius

Fiji TV, official MUTV broadcast partner for Fiji

Globacom, official integrated telecommunications partner for Nigeria, Ghana, Republic of Benin

PCCW, official integrated telecommunications partner and official broadcast partner for Hong Kong

Portugal Telecom (MEO), official MUTV broadcast partner for Portugal

Sina Sports, official MUTV broadcast partner for China

Sky TV NZ, official MUTV broadcast partner for New Zealand

STC, official integrated telecommunications partner for Saudi Arabia

TM, official integrated telecommunications Partner for Malaysia

TrueMove H, official integrated telecommunications partner for Thailand

TV 2, official MUTV broadcast partner for Norway

VIVA, official integrated telecommunications partner for Bahrain and Kuwait

Financial Partners

AFB, official financial services affinity partner for Kenya, Ghana, Zambia, Zimbabwe, Uganda and Tanzania

Banif Bank, official financial services affinity partner for Malta

BIDV, official financial services affinity partner for Vietnam

Commercial Bank of Qatar, official financial services affinity partner for Qatar

Danamon, official financial services affinity partner for Indonesia

DenizBank, official financial services affinity partner for Turkey

Emirates NBD, official financial services affinity partner for the UAE

Eurobank, official financial services affinity partner for Serbia

Invex Banco, official financial services affinity partner for Mexico

Krungsri, official financial services affinity partner for Thailand

Maybank, official retail banking partner for Malaysia, Singapore and Philippines

MBNA, official financial services affinity partner for the UK

Santander, official financial services affinity partner for Norway

Shinsei, official financial services affinity partner for Japan

Virgin Money, official financial services partner

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