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    Rs 650 crore revenue, fastest growing enterprise: How Manish Chhabra's foresight led HRIPL to success

    Synopsis

    A growth story with a splash of colour.

    Manish Chhabra receiving the ET Business Icon 2020 award for revolutionary leadership in the haircare industry.Agencies
    Manish Chhabra receiving the ET Business Icon 2020 award for revolutionary leadership in the haircare industry.
    Manish Chhabra, MD and CEO, Hygienic Research Institute Private Ltd (HRIPL), is a trailblazer and a change-maker in the Indian personal care industry.

    With a strong focus on innovation, Chhabra overhauled the company’s product portfolio and accelerated its entry into newer avenues. His foresight on the potential growth of the hair colour segment, matched with providing affordable styling products to the masses.

    His unique selling techniques and keeping the sales team at the ground level motivated resulted in Vasmol taking the leadership position in the oil-based and Kali mehendi formats of hair colour, Streax’s latest launch — shampoo hair colour — taking the No. 2 position and Streax Professional moving to the No. 2 spot in salon coverage.

    Chhabra’s vision and passion for taking forward the legacy of HRIPL, along with his ability to align the whole team with the strategic vision, positions the company amongst the country’s fastest growing manufacturers and marketers of premium beauty products. Under his leadership, HRIPL’s revenues have reached Rs 650 crore.

    Chhabra attributes HRIPL’s success to his people and emphasises on compassionate management. He tries to understand the issues his employees are facing, instead of just expecting unreasonable sacrifice, grit and resilience. He also believes in taking care of the people’s well-being to keep them productive at work.

    An unconventional leader, Chhabra uses his talents such as singing and dancing to inspire and motivate his team.

    Chhabra has won numerous industry awards and accolades, including the ET Business Icon 2020 held recently, which recognised him for his revolutionary leadership in the haircare industry.

    Chhabra wants to incorporate newer technologies into his business practices to give HRIPL patrons a better experience and to stay ahead of the trend.


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