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Kefir Market anticipated to reach US$2.794 billion by 2030 at a CAGR of 6.01%
The kefir market is projected at US$2.087 billion in 2025 and is expected to reach US$2.794 billion in 2030, growing at a CAGR of 6.01%.
Kefir is a type of drink that is made using fermented cow, sheep, or goat milk using the kefir grains. The kefir features about 60 species of beneficial bacteria, like streptococcus and lactobacillus, among others. The drink also features a rich source of multiple nutritional profiles, like calcium, protein, and vitamin K12, that support the bone health of the consumer. Kefir offers its application across multiple sectors, which include the application across food & beverages, nutraceuticals, and pharmaceuticals. In the healthcare sector, the drink offers various types of health, digestive, and immune benefits. Kefir consists of various types of probiotics, which help in improving the digestive health of the consumer, and it also helps in reducing inflammations.
The major factor driving the growth of the global kefir market is the increasing demand for nutritional food and beverage products. This demand has experienced significant growth, particularly for products that are fortified with probiotics and essential nutrients. Kefir is rich in multiple probiotics, vitamins, and other nutritional components. As the demand for probiotic and nutritional products continues to rise, it is anticipated that the introduction of a new range of products made with kefir will also increase. For instance, in March 2024, Pure Culture Organics, a global leader in the dairy and probiotics market, introduced a new Kefir Line of products during the Natural Products Expos West of 2024.
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The kefir market, under the nature segment, is divided into conventional and organic. The demand for the organic category is estimated to witness major growth during the forecasted timeline under the nature segment of the kefir market. The increasing consumer preference and demand for organic products and ingredients are among the major factors propelling the growth of the category in the market. Organic kefir also offers a more efficient nutritional profile and can be utilized across multiple industries like food & beverage and pharmaceuticals.
The type segment of the kefir market is categorized into dairy-based and non-dairy based. Under the type segment of the kefir market, the non-dairy based kefir category is estimated to grow at a greater rate. The increasing global cases of lactose intolerance, especially in countries like the USA, the UK, India, and Japan, are among the key factors fuelling the growth of the non-dairy based kefir demand.
The kefir market, under the application segment, is divided into food & beverage, nutraceuticals, pharmaceuticals, and others. The food and beverage category under the application segment of the global kefir market is estimated to grow at a greater rate. In the food and beverage sector, kefir is generally consumed directly during breakfast, lunch, and dinner, especially in the Western European regions. The increasing global demand for probiotic beverages in the global market is also estimated to boost the growth of the sector in the global market.
The kefir market, under the distribution channel segment, is divided into offline and online. The online category is estimated to attain greater market share under the distribution channel segment of the global kefir market. The increasing utilization of e-commerce platforms and growing digitalization are among the key factors propelling the growth of the category during the forecasted timeline. The online retail or e-commerce platform offers the consumer a wider variety of options to choose from, with accessibility to every region across the globe.
The North American region is expected to witness significant growth in the kefir market, during the estimated timeline. The major factor boosting the growth of the North American region is the increasing demand for nutritional-rich processed food products. The increasing cases of digestive diseases are among the major factors boosting the market in the North American region during the forecasted timeline. Similarly, the rising utilization of kefir in the pharmaceutical sector is also forecasted to propel the growth of the market during the estimated timeline.
As a part of the report, the major players operating in the kefir market that have been covered are Aqua De Madre, Biotiful Dairy, COYO Pvt Ltd, GT’s Living Food, KeVita.com, Lifeway Foods, Inc, Odysea Ltd, Fresh Made Dairy. Nestle SA and Danone, among others.
The market analytics report segments the kefir market as follows:
• By Nature
o Conventional
o Organic
• By Type
o Dairy-Based
o Non-Dairy Based
• By Application
o Food & Beverage
o Nutraceuticals
o Pharmaceuticals
o Others
• By Distribution Channel
o Offline
o Online
• By Geography
• North America
o USA
o Canada
o Mexico
• South America
o Brazil
o Argentina
o Rest of South America
• Europe
o United Kingdom
o Germany
o France
o Italy
o Spain
o Rest of Europe
• Middle East and Africa
o Saudi Arabia
o UAE
o Rest of the Middle East and Africa
• Asia Pacific
o China
o India
o Japan
o South Korea
o Taiwan
o Thailand
o Indonesia
o Rest of Asia-Pacific
Companies Profiled:
• Aqua De Madre
• Beautiful Dairy
• COYO Pvt Ltd
• GT’s Living food
• KeVita.com
• Lifeway Foods, Inc
• Odysea ltd
• Fresh Made Dairy
• Nestle SA.
• Danone
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• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
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Report Coverage:
• Historical data from 2022 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, Customer Behaviour, and Trend Analysis
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Knowledge Sourcing Intelligence (KSI) is a market research and intelligence provider that uses a combination of quantitative and qualitative research techniques to deliver comprehensive, in-depth insights to clients. Our approach to market research is centered around the concept of 'Knowledge Sourcing' - the process of gathering data and insights from multiple sources to create a comprehensive and well-rounded picture of the market. KSI's core services include market intelligence, competitive intelligence, customer intelligence, and product intelligence. KSI's approach to market research is designed to help clients make informed decisions, identify opportunities, and gain a better understanding of their target markets. By using a combination of primary and secondary research techniques, we provide clients with detailed insights into current market trends, customer profiles, competitor analysis, and product performance. KSI's market research and intelligence services enable clients to make informed decisions, develop strategic plans, and identify areas of opportunity.
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Distribution channels: Food & Beverage Industry
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